About Natural Beauty Buyer's Guide

Natural Beauty Buyer's Guide is the only trade printed publication and website in Asia dedicated to fast-growing natural beauty industry in the region.  Since 2017, Natural Beauty Buyer’s Guide has provided the most up-dated and exciting sourcing ideas for buyers in Asia to discover new natural beauty and wellness products from around the world.

Go where the growth is. Based in Hong Kong, our regional presence and expertise helps you reach the beauty buyers, professionals, decision makers across a variety of channels. 

A Trusted Industry Media 
  • Approved Trade Publication by the Trade and Industry Department, Hong Kong Special Administrative Region.  

  • Official Media Partner of 10+leading beauty trade shows in Asia

  • Exclusive Business Matching Partner of Cosme Tokyo since 2018

  • Co-Organizer of Start-up Beauty Zone in Natural & Organic Asia 2019

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Open all the year round

An online publishing platform for companies in entire supply chain of the beauty and wellness industries, from ingredient suppliers to manufacturers, from brand owners, distributors to retailers, to connect and share their ideas and perspectives on new products, R&D, packaging, production and distribution. 

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Out on 1 May, Aug and Nov 2020

A comprehensive guide for importers, distributors, retail buyers and investors in Asia to discover exciting new natural beauty and wellness products from around the world.

Bilingual Yearbook distribution points - Cosme Tokyo, China Beauty Expo and Cosmoprof Asia 

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Coming soon in February 2020

With over one billion active users, WeChat is the most used social media app in China, for everything from messaging and digital publishing to social media and payments.  Natural Beauty Buyer’s Guide official WeChat account provides updates on the global natural and organic beauty market to our subscribers in China.

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Coming Soon

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Yvonne Chang

Publisher, Natural Beauty Buyer's Guide  

Yvonne has been in the natural products industry since 2005 - long before natural and organic become mainstream in Asia. 

Fifteen years of relationship building at the founder/CEO level has provided her with a keen understanding of the winning (and losing) commercialization strategies for entrepreneurial companies who want to expand their business in Asia. 

Prior to Go Natural Marketing & PR Co Ltd, the publisher of Natural Beauty Buyer’s Guide, Yvonne served as general manager of the Asia office of Penton Media/New Hope Natural Media, the organizer of Natural Products Expo West, the world’s largest natural products trade exhibition.


Yvonne has served as the governing board members of Hong Kong Organic Resource Centre, an organic certification body, since 2001.